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Three OZ Distributors Fight It Out For Rights To Sell New Philips TV

Three OZ Distributors Fight It Out For Rights To Sell New Philips TV
Three OZ Distributors Fight It Out For Rights To Sell New Philips TV

Two of the distributors that we can confirm who are talking to Asian based Company TP Vision are Avico Electronics who currently sell the Philips commercial panels and Powermove who sell the Philips branded audio products. 

We have also been told that a major IT distributor who recently secured a major consumer electronics brand in Australia is also chasing the rights to sell the product   


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ChannelNews understands that a key sticking issue is the wholesale cost of the landed TV  in Australia with several major retailers demanding high margins, rebates and substantial co-op dollars for marketing the new TV.

In Europe the 55″ version of the TV is selling for $4,445 despite it looking better than the $12,000 Bang & Olufsen TV.

Described as being a” little different” the new TV is made from a single pane of glass, that is clear at the bottom, several reviewers have described it as the closest thing to a floating television yet invented.

The remote, has a QWERTY keyboard for typing in channel names and browsing on screen, you can also wave the remote at the screen for use as a mouse-style pointer.

The sheet of glass is shatterproof and can be propped up against a wall.

The Daily Mail in the UK described the new TV as “effortlessly cooler than any of the surprisingly large number of ‘world’s thinnest’ TVs unveiled by other companies, or the oddballs such as LG’s curved TV”.

TP Vision Company claims the DesignLine ‘elevates technology to an art form’.

A Powermove executive said “Yes we are currently talking to TP Vision about securing the rights to this TV for Australia; we should have an answer soon. This is a really stylish TV and competitors from companies such as Bang & Olufsen are three times that price – and nowhere near as cool”.