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Retailers Discount To Fight Amazon Prime Day

Local retailers have launched online sales with steep discounts in an attempt to combat Amazon’s “Prime Day” promotion.

The 65 hour sale kicked off this morning with steep discounts on “tens of thousands” of products.

The Amazon sale is open to shoppers who pay a little over $80 a year to subscribe to Amazon Prime.

Catch.com.au, which was recently acquired by the Kmart Group, is running its own 48-hour sale with discounts on 48,000 products.

Some of the deals include 35 per cent off Dyson’s V6 Animal vacuum ($358), 49% off Google Home speakers ($97), and 60 per cent off a Parrot Bebop 2 drone ($458).

Catch is also spruiking it’s $6.50 per month “Club Catch” membership.

Kogan’s homepage is dominated by its “Red Sale”, offering “red hot deals at unmissable prices”.

David Jones is running “The Online Event”, an online exclusive sale offering up to 10 per cent off electrical and up to 30 per cent off homewares.

The David Jones sale coincides with the launch of its new Rewards program, expanding its partnership with American Express

Making no secret of the reason for its sale, a promoted link on the David Jones website lists “amazon prime” in its URL.

Local retailers aren’t the only ones less than excited about Amazon’s Prime Day sales.

Workers at a number of Amazon locations around the world are going on strike to coincide with the deep discounts, demanding safer conditions and more secure employment.

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