Report: 56% To Choose 5G For Next Smartphone
The majority of Australians who are aware of 5G technology said they are likely to buy a 5G device next time they upgrade their smartphone.
A new report from Kantar found 56 per cent of Australian consumers aged over 16 who had at least some knowledge of 5G technology planned to pick a 5G phone next time they upgraded, according to The Australian.
16 per cent said they were “very likely” to pick a 5G device while 40 per cent said they were “somewhat likely”.
Kantar’s report into smartphone share also showed Australians migrating to iPhone devices, with iOS accounting for 33 per cent of the market in the three months to the end of June, a 0.7 per cent increase on the same period last year.
This is still a long way from Apple’s high of 45.1 per cent market share in December 2014.
Trends show Apple usually has a higher share of the market in the last three months of the year, likely due to its release schedule that sees new iPhones typically release towards the end of September.
Android device market share remained steady compared to last year with 66.8 per cent of the market.
The iOS increase is primarily due to migrating Windows Mobile and BlackBerry users, who went from comprising 0.5 per cent and 0.3 per cent of the market this time last year to 0.2 per cent and 0 per cent respectively.
The findings suggest Apple’s growth could be hindered if, as tipped, its next iPhone models don’t include 5G capabilities.
On the other hand, consumers may well be willing to wait until next year for a 5G iPhone to release given 5G coverage is still limited in Australia and is yet to reliably deliver on its high-speed promises.