Oops! Starbucks ‘Irish Are British’ Twitter Gaffe
But thats exactly what Starbucks Ireland did on its Twitter site this week, asking its Irish followers “show us what makes you proud to be British” a ‘happy hour’ promo as part of the Queens’ Jubilee celebrations.
Needless to say, Starbucks’ 2000 Irish followers were less than overjoyed, leaving a sour taste in their mouths (much like their coffee brew).
“The ie stands for Ireland, awaiting the apology before I visit your stores again!! one annoyed Irish tweeter wrote.
“It took 2 hours for Starbucks to discover Ireland isn’t part of the British Empire.Their History/Geography expert was on a Coffee break :),” Jim Sheridan, a well known Irish TV Director tweeted.
Starbucks later apologised for the gaffe, saying the tweet was meant for its British followers only.
“We erroneously posted to our Irish Twitter page meaning to post to the UK only. Customers in Ireland: We’re sorry.”
The lesson? Think before you tweet.