Oz PC Market In Decline, But 2-In-1s Buck The Trend
Australian PC shipments were down 3.2% year-on-year during Q4 2016, with 1.12 million desktop and notebooks shipped according to research from IDC.
While desktop PC shipments declined by 10.8% and the overall notebook PC market remained steady, shipments of 2-In-1s within the notebook category grew by 41.8%.
The declines were not as significant as previously predicted, with IDC noting an earlier forecast had put shipments down by 10.2% during the quarter.
“Microsoft and Intel’s continued incentivisation to OEMs seem to have helped alleviate the decline in the market, as this segment performed better than original forecast,” said IDC Australia Client Devices Analyst Sagar Raghavendra.
Shipments to the commercial segment were down by 1.4%, and a 28.7% decline recorded in shipments to the SMB segment was potentially linked to Microsoft’s free Windows 10 upgrade offer that allowed some businesses to avoid immediate hardware upgrades.
The consumer segment also experienced decline, falling by 5% over the quarter.
Meanwhile a decline in the ‘bring your own device’ trend for the education segment saw shipment growth of 36.4%, with growth also reported in the corporate segment and public sector, up by 25.3% and 25.6% respectively.
HP remains the top PC manufacturer with 27.4% of the market, driven by demand in education and the public sector. Retail shipments saw Apple hold its previous position in second place at 16.9%, and Lenovo was close behind at 16.1%.
After reporting a 7.2% decline yearly shipments in 2016, IDC predicts PC shipments the decline will reduce to 5.5% decline this year and 3.5% in 2018.