Australia has the world’s highest per capita usage of non-subscription over-the-top (OTT) services, according to US based ad technology and data aggregation provider, PeerLogix. “The per capita usage in Australia was measured to be 40x and 2x the rates in the Indian and United States market, respectively,” PeerLogix said.
It attributed the high take in Australia to the country’s overall level of development. “Australia is the second-ranked country in the United Nations Human Development Index (HDI), a composite score of countries, factoring in life expectancy, education, and income,” PeerLogix said.
“Empirically speaking, these three inputs are highly correlated to a population’s ability to adopt broadband services and Internet connected devices, and therefore will strongly dictate the usage of over-the-top services.”
PeerLogix claims to be “the established standard for tracking non-subscription based over-the-top viewership data of television, movies, and listeners of music around the world.”
