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OZ Netflix Subscribers To Get Bucket Loads Of HDR & Dolby Vision Content

Australians who have subscribed to Netflix will be among the first to get access to high dynamic range (HDR) and Dolby Vision content which will be revealed shortly by several TV makers including Samsung and Panasonic.

In New York overnight Netflix revealed more details about its planned push into high dynamic range (HDR) and Dolby Vision.

The streaming content company who has seen subscriptions in Australia “flatten out” according to Company officials, has been ramping up its support for HDR, first releasing its original series “Marco Polo” in HDR in December 2014. Now it said it will add more than 100 hours of HDR programming by August and more than 150 hours slated by the end of the year.

Said Neil Hunt, Netflix chief product officer, in a company posting: “Just as our catalogue of 4K titles has grown over the past couple of years — now over 10x as when we started — we plan to grow our catalogue of HDR titles at a similar pace.”

A man prepares to watch House Of Cards on the Netflix Inc. application on a tablet device in this arranged photograph in London, U.K., on Tuesday, Jan. 5, 2016. Netflix Inc., which delivered the best return of any stock in the S&P 500 last year, has ambitious plans for this year so it can produce something new next year: serious profits. Photographer: Chris Ratcliffe/Bloomberg via Getty Images

A man prepares to watch House Of Cards on the Netflix Inc. application on a tablet device in this arranged photograph in London, U.K., on Tuesday, Jan. 5, 2016. Netflix Inc., which delivered the best return of any stock in the S&P 500 last year, has ambitious plans for this year so it can produce something new next year: serious profits. Photographer: Chris Ratcliffe/Bloomberg via Getty Images

Titles in both HDR and Dolby Vision will include: “A Series of Unfortunate Events,” “Bloodline,” “Chef’s Table,” “Hibana,” “Knights of Sidonia,” “Daredevil,” “Iron Fist,” “Jessica Jones,” “Luke Cage,” “The Defenders,” “The Do-Over” and “The Ridiculous Six.”

HDR technology enhances the contrast ratio and colour accuracy of video. Dolby Vision content, meanwhile, is compatible with TVs that are either Dolby Vision-enabled or include the Dolby Vision VS10 chip, Dolby has previously said.

The expanded HDR offering comes as the company prepares to raise the monthly rate by what could be in Australia by up to $2 a month.