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Optus To Roll Out Wi-Fi To Vicinity Shopping Centres Under $20 M Project

Optus Business will roll out high-speed Wi-Fi services across Vicinity Centres’ national shopping centre portfolio as part of a $20 million connectivity project.

Under the five-year deal, free Wi-Fi services will be provided for shoppers and visitors to 81 shopping centres across the country, with the rollout also encompassing six corporate sites.

Vicinity’s portfolio includes Chadstone Shopping Centre in Victoria, Emporium Melbourne, Chatswood Chase Sydney, QueensPlaza in Brisbane and Galleria in Perth.

The Wi-Fi services will enable personalised content and tailored location information, with Optus stating the services “will also provide significant benefit to retail tenants as they increasingly adopt the use of digital advertising, wireless terminals and beacon technology”.

“Optus is delighted to be partnering with Vicinity to deliver one of the biggest Wi-Fi deployments across Australia,” John Paitaridis, Optus Business managing director, commented.

“With the pervasive use of mobile phones across all age groups and demographics, the mobile device has become the essential digital companion for retail shoppers.”

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