Nothing is reportedly preparing to launch its first smartwatch under its flagship brand, marking the company’s entry into the premium wearables market. Previously, it offered smartwatches exclusively through its CMF sub-brand.

According to multiple leaks, the smartwatch is expected to debut in September, with a retail price of under US$300 (A$460–A$470) and an initial release in limited markets. 

Founded in 2020, Nothing is a challenger brand in consumer electronics, competing on design and brand identity over tech specs. 

The brand’s new wearable, according to the leaks, is expected to feature Nothing’s signature transparent-inspired industrial design, aligning it with the company’s smartphones and earbuds and firmly differentiating it from competitors in the crowded smartwatch category.

While the specifications are held tightly under wraps, many are questioning which software platform the new device will run with, Google’s Wear OS or Nothing’s own.

Notably, a Wear OS launch would position the device as a direct competitor to Samsung Galaxy Watch, Google Pixel Watch and OnePlus Watch models.

Although Nothing already has experience in the smartwatch category via its CMF Watch range, a smartwatch under its own name is predicted to represent a move upmarket and would target those looking for premium design and integration with Nothing’s other offerings.

The pricing is reported to be under US$300, which would position the product mid-range and has the potential to undercut the flagship offerings from Apple, Samsung and Google.

On a brand level, the launch has the potential to strengthen the design-led Nothing’s presence in Australia, adding to its ecosystem that currently spans smartphones, audio and accessories. 

At this time, information is based on leaks and Nothing has not officially confirmed the product or launch timeline.