Optus Holds Onto Brit Premier League
Optus has retained its exclusive broadcast rights to the English Premier League (EPL) for another three years, remaining the local provider until 2022. The news comes as the telco asserts football, rather than cricket, provides stronger commercial value.
Back in 2015, Optus secured the rights to the EPL from Foxtel and Fox Sports for reportedly $187 million [over three years].
As per The Australian, Optus CEO, Allen Lew, claims the rights further the telco’s ambitions to become a notable multimedia entertainment provider, citing content as a key financial driver:
“This allows us to engender the relationship of the EPL to the Optus brand into the mind of the customers all the way until 2022″
“We have had the rights for the last two years and we have seen the benefit of having exclusive content on our core business”
“We will be reporting our full year numbers in two weeks time and that will give the market an idea of how important the content has been.”
“The EPL runs a very tight tender process so we really didn’t know who was in there with us. At the end of the day we are happy that we have won it and at the end we need to use it wisely”.
The news sees the Singtel-owned telco securing EPL rights away from pay-TV rival Foxtel. As previously reported, in partnership with Seven West Media, Foxtel picked up broadcast cricket rights for $1.2 billion [over six years].
Mr Lew asserts Optus has found more commercial value in football, over cricket, driven by a larger market.
Optus is broadcasting the FIFA World Cup later this year. Commentators expect the telco to be a prominent suitor for UEFA Champions League rights.