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Optus Focuses On Small Business, Partners With Ian Thorpe, Mark Wahlberg

Optus is focusing on small business owners, with the telco today stating that its tailored solutions will be supported by 126 new small business specialist stores, along with a dedicated Adelaide-based SMB call centre team, in addition to 26 existing business centres.

As part of its SMB focus, Optus has teamed up with Olympic swimmer Ian Thorpe, with the first stage of the partnership to see Thorpe front an Optus SMB campaign, which the telco states will reward four small business owners with a trip to the Rio Olympic Games.

“We know that small and medium business operators face a unique set of business challenges, and that the products and services available to them are not always tailored for their needs,” Rob Parcell, Optus Small Business managing director, commented. “We’re focusing on changing that.

“We’re also partnering with SMB owners from a variety of backgrounds to show that we’re the small business support network, and that we recognise the biggest ideas often come from small beginnings and we’ll support bringing their ideas to life.”

Parcell stated that Thorpe’s “SMB involvement is the first stage of a whole of business ambassador program with Optus”.

“As a former athlete, I’m excited to partner with the team at Optus as they work to deliver game-changing experiences for their customers,” Thorpe commented.

“I’m especially looking forward to forging a strong relationship with Optus as it delivers more sports and entertainment content.”

Meanwhile, Parcell stated that Optus is working with actor/producer Mark Wahlberg “on a campaign that encourages small business operators to believe big”.

“Mark absolutely epitomises what it is to believe big because he has done it,” Parcell stated. “He grew up in working class Boston with plenty of hurdles, but through hard work had the courage to believe big and make things possible.”


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