Digital advertiser oOh!media may have an unpronounceable name, but it is rolling out directional-based sound capabilities across large parts of its digital billboard network with the launch of Evoke TV. This follows oOh!media’s acquisition of 85 percent of media and publishing group Junkee Media for $11.1 million in June.
“Technology, in terms of directional sound, has improved dramatically: we’ve worked out how to take the sound files … with the least amount of spillage outside the defined zone,” oOh!media CEO Brendon Cook told the Australian Financial Review.
Evoke TV will combine video, news, social media, local information and user-created content with audio on screens up to 7.5 metres tall in shopping centres and airports. The company said it has already inked deals with Lend Lease, QIC and Vicinity.
