Officeworks insiders are tipping a major announcement today, with new management expected to outline a fresh strategic direction for the Wesfarmers-owned retailer.

The plan is reportedly designed to reposition the business and identify key growth categories, as Officeworks continues its efforts to copy the success of JB Hi-Fi in key categories where the outperforms the Wesfarmers owned retailer.

ChannelNews understands that up to 15-20 senior management and store management including a  key member of the buying team were let go today and that a decision to get rid of furniture at the rear of their stores has benn made with the space used for new products sourced from overseas.

Several suppliers with products ranged at Officeworks have expressed concern about the forthcoming changes. One brand told ChannelNews that management had indicated they were “not happy” stocking brands that also sell directly to consumers.

The retailer recently cut several senior merchandising and buying executives, sparking speculation of a major shift toward house-brand products and away from established branded ranges.

For the 2025 financial year, Officeworks reported revenue of $3.5 billion — up 3.8% — while earnings rose 1.9% to $212 million. Growth was driven by strong performance in technology and the “Print & Create” categories.

However, there was no mention of how its push into categories such as TVs — traditionally dominated by JB Hi-Fi — performed over the past year. The company noted weaker results in furniture and other segments, including consumer electronics.