Up to 50 jobs could be cut from Nine Entertainment’s broadcast and streaming division, in the first cost-saving measures under the unit’s new boss, Amanda Laing.

Laing joined Nine in January to run the newly created division, which sits alongside the publishing and marketplaces units. Nine is Australia’s largest locally owned media group and owns the Nine television network, streaming service Stan, The Sydney Morning Herald, The Age, The Australian Financial Review and radio stations including 2GB and 3AW.

Over recent months, Laing has built out a leadership team and reviewed her workforce of nearly 3000 people to find efficiencies. She has focused on teams working inside Stan and on news, sport, marketing and creative.

“This review was centred around how we can reduce duplication, drive greater collaboration and deliver commercial growth for the Nine group,” Laing told staff in an email. “We need to make changes to how we are structured to enable the realisation of these goals.”

Sources at Nine said as many as 50 roles could be affected. Some staff may be redeployed and some contracts may not be renewed.

The broadcast unit generates almost half of Nine’s revenue but only a third of earnings before interest, tax, depreciation and amortisation. Nine chief executive Matt Stanton told investors at the UBS Australasia Conference that Laing has already found practical savings across Stan and broadcast TV. One example is running the first season of Stan series Bump on free-to-air. Another is keeping an extra episode of Married At First Sight only on the streaming platform.

An extended downturn in TV advertising has pushed Nine to raise its cost-cutting target by another 10 million Australian dollars. The total reduction now sits at 100 million dollars across the 2026 and 2027 financial years. Seven West Media has also flagged October ad revenue down as much as 13 percent year-on-year.