“Because We Can”: Telco Flogs ‘Exclusive’ Bon Jovi Access
From 9am on Monday next, all Telstra devotees (ie customers) will have exclusive access to a 48-hour pre-sale tickets to see Mr Jon Bon Jovi and his band, as part of its ‘Thanks’ loyalty program.
Yes folks, Telstra will also be offering its customers money can’t buy experiences including back stage tours, meet and greets with the band and the chance to be a Bon Jovi ‘roadie for a day’.
Bon Jovi’s ‘Because We Can’ tour marks the first stadium tour Telstra has announced since it launched its Thanks Music program on 8 April this year.
Telstra Director of One to One Marketing, Nick Adams, said the Because We Can world tour is the first of many stadium tours customers will have pre-sale access to.
“Telstra will also have access to signed merchandise, exclusive behind the scenes footage for our social media channels, a free Bon Jovi track for customers to download via MOG and a range of other exciting initiatives we’ll announce before the band arrives Down Under.”
Since launching ‘Thanks Music’ Telstra has announced pre-sale tickets for three concerts for its millions of customers.
“These concerts highlight exactly why the ‘Thanks Music’ program was developed. We can offer our customers access to iconic Australian artists like Bernard Fanning, international chart toppers like Olly Murs and rock royalty like Bon Jovi,” he said.
“This is the next phase in Telstra’s strategy to put the customer at the center of everything we do and drive customer advocacy.”
BON JOVI Because We Can – The Tour” Tour Dates are as follows:
Sat 7 Dec 2013 – Etihad Stadium Melbourne, Wed 11 Dec 2013 – AAMI Stadium Adelaide, Sat 14 Dec 2013 – ANZ Stadium Sydney, Tue 17 Dec 2013 – Suncorp Stadium Brisbane.
Telstra Thanks Pre-Sale powered by BangTango – 9am Monday 13th May to 8:59am Wednesday 15th May 2013 (local time)Visit www.telstra.com/music for more information