Motorola Razr Is Back Tipped To Be In Big Demand In OZ
15 years ago, I fell in love with a mobile, now the Motorola Razr is back, and it looks better than ever before with analysts tipping that Motorola is going to struggle to keep up with demand.
Tipped to be over $2,000 in Australia the device which comes with 6.2″ flip screen is set to be launched in Australia in 2020 when closed it displays notifications on the cover.
It’s simple with Motorola describing its new Razr as an “impossible” feat of engineering, with a fold that closes flush, unlike the Samsung Fold that had gaps resulting in the first device being pulled from the market.
“With the new Razr we had to rethink how to engineer a phone,” said Glenn Schultz, the firm’s head of product development.
“Our zero-gap hinge allowed us to bring to market a device that folds completely in half. Many didn’t believe we could do it, but let me tell you, it’s fun to work on something that everyone thinks is impossible.”
The device goes on sale in the US on 26 December, with other markets coming later.
The latest Motorola offering is the first flip phone – or “clamshell” – to make use of a foldable screen.
When shut, the device has a thickness of 14mm. The original Razr was 13.9mm.
The outer screen – which the company refers to as the Quick View display – can be used to view notifications, reply to messages (using either a fixed response or a voice reply), take calls and make contactless payments.
The device also flips open as the original one did years ago, but the new version has a foldable screen that extends from the top of the phone to the bottom.
When you’re done using the Razr, you fold it down back into a small, compact device.
The cool thing here is that you can make the Razr smaller when you’re not using it.
At its developers’ conference in October, Samsung teased a similar vertically-folding phone on stage but did not offer any specifics, saying it was simply “exploring” the idea.
“The question everyone will be asking is whether this foldable device will change Motorola fortunes because their market share is extremely small,” said Francisco Jeronimo, an analyst with IDC. “Honestly, I don’t think it will.”
In Australia, the device could see Motorola fortunes turned around with major retailers such as JB Hi-Fi and Telstra ranging the new device claim observers,
It could also accelerate the brand to be up there alongside Apple, Samsung and TCL.
Described as an innovative statement piece from Motorola a Lenovo Company the new Motorola Razr is all-screen on the inside rather than featuring the thin keypad of its predecessor.
“In the current era of similar-looking black rectangular phones with touch screens, the new Motorola Razr has the potential to bring some excitement back into the market,” said Ben Wood, from CCS Insight.
“I have little doubt that Lenovo will struggle to keep up with demand as soon as it is available to buy.”
Paris Hilton and then later David Beckham launched the original Razr 15 years ago
The BBC said that by creating arguably the first mobile device to successfully cross the bridge from tech into fashion, Motorola’s mobile devices business soared. By 2006, less than two years after Razr’s debut, Motorola was selling almost a quarter of the world’s mobile phones, second only to Finnish giant Nokia, and in Australia, it became the #1 mobile.
“The Motorola Razr V3 was an extraordinary device,” recalled Mr Wood.
“It was a true fashion icon, initially in silver aircraft-grade aluminium. Later there was a whole spectrum of colours, notably the highly successful pink Razr and also the memorable Dolce & Gabbana version – which at the time cost an eye-watering $750.
But then the iPhone arrived. Motorola’s market share fell off a cliff – from 21.4% in 2007 to 13.9% just a year later. It has been mostly falling ever since, to around 2% today.