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Motorola Exec Mulls Smartwatch Cull

It looks like Lenovo’s Motorola division will be bowing out of the highly-competitive smartwatch arena, at least when it comes to 2017.

Shakil Barkat, head of global product development at Moto, says the company doesn’t “see enough pull in the market to put [a new smartwatch] out at this time.”

The move comes alongside confirmation that the company won’t be releasing a new smartwatch in time for the release of Android Wear 2.0.

“Wearables do not have broad enough appeal for us to continue to build on it year after year,” Markat said.

According to him, Smartwatches do not fit into Moto’s near term product roadmap”

However, the company is leaving the door open for a potential return once the category looks like less of a gamble.

Australian retailers are said to be cutting back on their smart watch ranges due to poor sales, while research group IDC says the devices are only achieving “modest category growth”.

“We believe the wrist still has value and there will be a point where they provide value to consumers more than they do today,” Barkat said.

ChannelNews said Motorola’s 2nd-gen Moto 360 showcased “strong improvements on Motorola’s end and makes a reasonably strong case for itself – even smartwatches as a whole still have a ways to go on that front.

We found their Moto 360 Sport more divisive, saying “The 360 Sport might offer genuine utility for sports-nuts but at its $450 pricepoint, it’s still difficult to recommend over more dedicated devices from companies like FitBit.”