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Mobile Gaming Drives Tablet Growth Up 3.6%

Australian tablet sales have climbed 3.6% year-on-year, notching 1.5 million devices sold in H1Y18. According to Telsyte, mobile gaming is a key growth driver, triggering replacement demand.

Apple has continued its market lead, with its 9.7-inch iPad the most popular product sold during the half.

Apple, Samsung and Microsoft have remained Australia’s top three vendors, as 2-in-1 tablet demand soars 25%.

Telsyte Managing Director, Foad Fadaghi, advises vendors to capitalise on consumers’ shifting behaviour, moving from laptops to 2-in-1 tablets.

Fadaghi claims combo versatility appeals to both consumers and businesses, with more 2-in-1 tablets in the sub $1,000 category available than 12 months ago.

According to Telsyte, around 2 million tablets were connected to Australia’s cellular mobile networks (3G/4G) by the end of June, with 5G set to further accelerate usage.

 

The research firm claims mobile gaming has significantly driven tablet sales, triggering replacement demand for new models.

Desktop PCs have reportedly followed a similar trend, with around 20% of Australian computers purchased solely for gaming.

Gaming has continued to accelerate in Australia, with around $1 billion generated from mobile gaming (across both tablets and smartphones) last year.

Telsyte states over 1-in-4 Australian tablet users play games on their devices daily.

Augmented reality gaming is reportedly further gaining momentum down under, with over 3,000 AR apps already on Apple’s App Store.

Further information is available on Telsyte’s website¬†here.

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