Dick Smith ‘Fastronics’ To Move Online

Dick Smith, owners of Move have already started on the project.   

There’s already a basic Move website in place, listing store locations, ‘objects of desire’ including its exclusive mobile case collection by designer Dion lee, and other desirables including Jawbone wristbands and Bowers & Wilkins silver folding headphones.

But Move.com.au won’t just be aimed at fashion conscious Aussies. 

The webstore will ship internationally, says Dykes. 

“There’s been a lot of international interest in Move, and we can see consumers searching the site from outside Australia.” 

But interestingly, it’s not the obvious fashion conscious Asian market – its European consumers from as far flung as Sweden, France and America that are browsing the fashion inspired tech website.   

People like to reflect their personal style in their hardware and mobile accessories purchases, says Dykes. Move is a fashion store for the technology consumer, people like to ‘hang out’ and get inspiration on design and trends in audio, accessories and hardware.   

It’s not a Dick Smith customer that’s shopping at Move retail stores either, which the retailer is pleased about. It’s anyone from teenagers to mid 40’s and with an equal ratio of men to women.

Move’s unique items include the ‘handbag butler’ purse which cost $99 – and has an inbuilt concealed charger, which “look like they belong in a clothing department store.” 

Female consumers are buying several different handbag colours to match different outfits, says Dykes.

Fitness tech, like Pebble Samsung Galaxy Gear smart watch, is a category that will also be big this year, and Move has trebled its store space dedicated to the category and will go further in the future. 

Accessories are also hot among Move’s customers with exclusive designs from Dion Lee and Romance Is Born.

The Dick Smith owned fashion meet technology emporium, already has stores in Sydney, two in Melbourne and most recently Brisbane, with more to open this year. 

Another store is planned for Sydney soon, bringing the total count to five, but the aim is to have 10 ‘of the fashtronics’ stores open by the end of this financial year.