Smart home security brand EZVIZ has appointed Australian television presenter and designer Jamie Durie as its first local brand ambassador as it prepares to expand its product range and retail presence.

Durie will feature in national advertising, retail displays, digital campaigns, product launches, trade events and consumer exhibitions.

EZVIZ products will also appear in the second season of Durie’s television series, Future House – Changing the Game, which is scheduled to air later this year.

The company said it plans to introduce a broader Australian range of security cameras, video doorbells, smart locks and smart home control screens through major retailers, although specific products, pricing and launch dates have not yet been announced.

“This partnership demonstrates how serious we are about building EZVIZ into one of Australia’s leading smart home security brands,” EZVIZ Australian Country Manager Jock Jones said.

Founded in 2013, EZVIZ operates in more than 130 countries and claims to support more than 230 million registered users and 360 million connected devices.

The company said its Australian products provide key functionality without requiring ongoing subscription fees. It was also named the world’s largest smart home camera brand by 2025 shipment volumes in IDC’s Quarterly Smart Home Device Tracker.