Microsoft’s Bing Gets Major Rebrand
Microsoft has rebranded its Bing search engine to Microsoft Bing, along with a fresh logo and new colours.
The tech giant unveiled the new name in a blog post, where it revealed new features and ways users can interact with Microsoft’s flagship web browser.
Microsoft updated the old Bing logo with a new blue gradient colour and upon opening the renovated search engine homepage, the Microsoft logo can be found next to the words ‘Microsoft Bing’.
In its blog, Microsoft said it has been working hard on expanding the ways people can use Bing and pointed out how deeply integrated Bing is with Microsoft products.
“Bing powers InPrivate search with Microsoft Edge, quick searches in the Windows taskbar, work search scenarios with Microsoft 365, immersive gaming in Microsoft Flight Simulator, and much more,” the blogpost reads.
“That’s why starting today, you will see a shift in product to Microsoft Bing, which reflects the continued integration of our search experiences across the Microsoft family.”
The company also announced the expansion of Give with Bing, which lets users donate their Microsoft points to non-profit organisations.
“Give with Bing is an extension of Microsoft Rewards – Microsoft Rewards lets you earn points simply by searching on Microsoft Bing, and Give with Bing lets you automatically donate those points to causes you care about,” the blogpost reads.
“Beyond these partnerships, we’ve expanded the number of nonprofits on Give with Bing to include over 1.4 million organizations across the globe.
And, through December 31, 2020, we will match the points you donate to organizations through Give with Bing to increase the impact of their work on urgent areas such as public health, social justice, and education.”
Microsoft did not detail the reason why it rebranded Bing to Microsoft Bing, but it appears to be a part of a larger rebranding project after ‘Bing Ads’ was changed to ‘Microsoft Ads’ last year.