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Macquarie Telecom Strike B2B Apple Deal

Business-to-business telco Macquarie Telecom will soon supply iPhones, iPads and apps to Australian businesses after striking a deal with Apple.

The telco, who currently service the likes of City Beach, Cochlear, and the University of Technology Sydney among others, is looking to lure businesses away from Telstra and Optus as the bigger telcos lose interest in the mid-tier market, according to the Australian.

Macquarie is entering the hardware supply business for the first time after primarily focusing on service since its foundation 27 years ago.

The deal with Apple sees Macquarie poised to deliver Apple products and apps to its customers, before integrating with Apple Business Manager to deploy and manage devices.

Apple Business Manager is set to replace the tech company’s business focused Device Enrollment Program from December 1, which was designed to make it easier for large organisations to get Apple devices in employee’s hands.

Data security concerns and increased technological reliance is believed to be causing many businesses to move away from the Bring Your Own Device trend and begin deploying company-managed devices to their workers.

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