Back in 2019 when StereoNet’s Marc Rushton was bagging out Loewe, a German Company who he recently had to bow to with the withdrawal of wild claims against the directors of the business, little did he realise that Lowe who now has a new TV range and an array of apps on their TV’s in Australia including the likes of Foxtel, Binge and the popular Kayo would not only be growing market share in Australia but is now a key TV display player in the US premium TV market.

Previously Rushton widely speculated that warranty-issues had plagued the German brand, along with the high cost of servicing and access to spare parts, claims that were questioned at the time.

Today Loewe whose premium display and audio products are sold by Harvey Norman, Specialist smart house integrators and the likes of The Good Guys has successfully engineered a dramatic growth strategy.

The Company is also accelerating its global comeback, with the launch of a significantly expanded smart TV platform featuring Australian streaming apps coinciding with growing market share locally and a major return to the United States premium TV market.

Once regarded as a niche European television manufacturer, Loewe has quietly rebuilt its business into one of the fastest-growing luxury consumer electronics brands, targeting affluent buyers looking beyond mainstream offerings from Samsung, LG Electronics and Sony.

A key part of that strategy has been developing a television platform specifically for markets such as Australia, where local streaming services are essential.

 

Loewe televisions sold in Australia now ship with major local and international streaming services including Foxtel, BINGE and Kayo alongside leading global apps, giving the German manufacturer a far stronger competitive position in premium retail stores.

The Australian models combine Samsung’s Tizen operating system with Home OS integration, allowing Loewe to tailor its software specifically for local viewing habits while maintaining access to international streaming services.

The expanded app ecosystem has removed one of the historical barriers premium European television brands faced in Australia, where consumers increasingly expect local streaming services to be available immediately out of the box.

The move is delivering results.

Distributed in Australia by Indi Imports, Loewe has expanded its presence through Harvey Norman, The Good Guys and specialist premium retailers including Tivoli Hi-Fi and Carlton Audio, with the brand reporting strong demand across its luxury television and entertainment portfolio.

Rather than competing on price in the mass market, Loewe has deliberately positioned itself as a luxury lifestyle technology brand, focusing on premium materials, distinctive industrial design and limited-production manufacturing.

That strategy is now paying dividends globally, with company revenues reported to be growing by between 5% and 10% year on year as consumers continue to spend on premium home entertainment despite softer demand across the broader television market.

The Australian success has been followed by a significant milestone in the United States.

After years of limited visibility, Loewe officially established dedicated US operations in January 2026, using CES and CEDIA to relaunch the brand into the lucrative custom installation and luxury residential markets.

Rather than positioning its products as conventional televisions, Loewe is marketing them as luxury design pieces, combining premium OLED technology with handcrafted cabinetry and architectural styling aimed at high-end homes.

Leading the range is the Stellar OLED series, featuring the latest Micro Lens Array OLED technology and available in 77-inch, 83-inch and 97-inch models.

The televisions feature distinctive rear panels constructed from matte black concrete and natural lava stone, allowing them to function as furniture and architectural statement pieces even when switched off.

Loewe has also broadened its offering with the Vega and We. SEE television ranges, delivering premium 4K streaming and recording functionality in more compact screen sizes suited to apartments and secondary living spaces.

The company is simultaneously expanding its premium audio business through its Klang soundbars, multi-room speakers and We. HEAR portable audio range, while strengthening its acoustic credentials following the acquisition of legendary French high-end audio manufacturer Cabasse.

Beyond entertainment, Loewe is extending its luxury positioning into premium kitchen appliances, launching products including the Aura.Pure espresso machine and premium wine storage solutions aimed at architect-designed homes.

For Australian retailers, Loewe’s resurgence provides a profitable alternative to traditional television brands.

Instead of competing in the heavily discounted volume market dominated by Samsung, LG Electronics and Sony, retailers are increasingly using Loewe to attract consumers seeking premium design, exclusivity and a complete luxury smart home ecosystem.