LG Renews OZ E-Sports Team Sponsorship
LG Australia has announced its renewed partnership with one of Oceania’s most successful League of Legends team, LG Dire Wolves, as part of its ongoing commitment to the Australian e-sports industry.
Having first partnered with the team in 2016, the new deal will see LG remain as the Dire Wolves official sponsor until 2020.
Gaining a reputation as some of the most feared competitors in the League of Legends Oceanic Pro League (OPL), the team found major success in 2017 when the team became the first Australian e-sports team to compete in the League of Legends World Championships.
According to a recent report by PwC, e-sports in Australia is expected to grow to $21 million by 2022 – making it one of the fastest growing forms of entertainment in the country.
LG Australia says they are delighted to extend its partnership with the LG Dire Wolves and to continue its support for this growing industry.
“We were the first sponsor of the Dire Wolves and have worked with the team to challenge the very best competitors in e-sports,” said Russ Prendergast, LG Australia’s marketing manager for IT.
“We are excited about the opportunity for increased collaboration and future success.”
As part of the new sponsorship agreement, LG will arm Dire Wolves team members with an arsenal of its latest premium monitors – including the LG 24” Full HS Display gaming monitor – to use at upcoming competitions.
“LG has supported Dire Wolves as our first sponsor back in 2016 – their high-end monitors have been essential equipment in our training at the E-Sports High Performance Centre in the SCG,” said Nathan Mott, founder & managing director, LG Dire Wolves.
“We’re excited to continue our partnership with LG as we continue to pave the way for e-sports in Oceania.”
Currently, the Dire Wolves are competing in the OPL, which features the best League of Legends players from Australia, New Zealand and surrounding islands competing for the regional championship.
From August 31, Oceani’s best teams will compete in one of the region’s biggest e-sports event, the Melbourne E-Sports Open.
Representing LG Dire Wolves will include its current roster of Brandon Alexander (BioPanther), Jihwan Oh (Raise), Lo Pack Man (Siuman), Robert Gouv (Katsurii) and Jongseop Eun (Totoro).