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Late Bid From Nine Pushes AFL Rights Into Record Territory

The broadcast rights for the AFL are set to go for an astronomical sum after a late bid from Nine.

Nine’s $500 million a year bid, while certainly a lucrative one for the league, may not be enough to see them snare the right from Seven and Foxtel, who reportedly met with AFL bosses yesterday to attempt to nut out a new six-year deal.

Currently, Seven and Foxtel are paying $473,000 a year, meaning regardless of who ends up with the rights, they will be paying a record amount.

Nine’s offer would see it show matches on Nine, and Stan Sport, and would be a six or seven year deal, starting in 2025.

As part of the Foxtel/Seven deal, Foxtel is floating the idea of a ‘Super Saturday’ in which games would be broadcast exclusively on Foxtel, meaning Saturday wouldn’t see any free-to-air games. The exception would be in WA and SA, where the four clubs have the rights to be on free-to-air TV, regardless of Foxtel’s own deals.

In addition, Foxtel is pushing for more tape delayed games on Seven, pushing up its own ‘live’ quota, as well as the use of its own commentary team, instead of Seven’s.

An announcement is expected this week.

 

 



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