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Pioneer Enters Apple Accessory Market

Pioneer Enters Apple Accessory Market

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According to the company, the Simplism appointment compliments its existing range of iPod/iPhone digital speaker systems and iPod/iPhone compatible AV receivers and in car entertainment products, further strengthening the brands product offering to iPod/iPhone users.

JB Hi Fi has agreed to range 25 different products across the Simplism range, with Pioneer distributing accessories for the iPad, iPhone, iPod Touch and iPod Nano. The range includes leather, silicon, micro-fibre and poly-carbon cases.

Pioneer Australia’s General Manager of Sales and Marketing, Chris Kotis said, “Pioneer is excited to be distributing the Simplism accessory range in Australia. Accessories for Apple products are an exciting category for retailers and we are confident that we can achieve cut-through in the market by offering consumers an alternative solution with unique styling and features.”

“The partnership with both PURE and now Simplism supports Pioneer’s vision to look outside its existing product offering, partnering with other brands to bring exciting new technology to the Australian market,” added Kotis.

Pricing will start from $19.95 for Nano silicon cases and up to $79.95 for leather iPad cases. It will be on sale from next Monday, 22 November 2010.