Home > Appliances > Kogan Takes To Posturing Over Appliances

Kogan Takes To Posturing Over Appliances

Ruslan Kogan loves to spin a yarn but his latest claims that he is turning the heat up on Harvey Norman and JB Hi Fi with plans to sell their own brand of washing machines, fridges, cooktops and other household and kitchen appliances.

The only thing missing from his latest PR spin are the likes of Aldi, Big W, Better Electrical The Good Guys, Appliances Online and Bing Lee who are not only selling branded appliances but hundreds of millions of dollars’ worth of house brand appliances.

Kogan founder and chief executive Ruslan Kogan claims the lack of competition across the whitegoods and built-in kitchen appliance market has resulted in high prices for consumers.

Stirling Appliances that are sold at Aldi

What he has not been explained is the fact that Aldi is selling millions of dollars’ worth of Sterling, Ambiano and Kutcher appliances. Even the likes of Big W have their Contempo brand.

“We are excited to be applying our business model to this industry and making the most in-demand products more affordable for all Australians,” Mr Kogan said in a statement on Monday.

Mr Kogan said one major reason for a lack of competition was the logistics of distributing bulky products.

This is despite JB Hi Fi and The Good Guys along with Winnings Appliances offering same day or next day delivery for appliances from their online stores.

Kogan’s own-branded products will be available before the end of 2018.

Shortly after the announcement Kogan shares shot up 24 cents, or 2.6 per cent, to $9.36 by 1032 AEST.

Analysts claim that the reason for the lift was the move by Amazon to ban Australian consumers from being able to access their overseas sites.

62% of the current overseas internet buying is claimed to currently be visitors to Amazon sites.

Last week the Catch Group moved to sue online retailer Kogan for allegedly violating its “catch” trademarks through sponsored links on Google, claiming Kogan used the word “catch” to drive website traffic.

Catch submitted to the federal court that Kogan uses the word “catch” to drive traffic to its catch mobile.com.au domain through Google AdWords sponsored links.

Catch Group in February launched Catch Connect, its own mobile telco on the Optus 4G network, and alleged that Kogan started using the sponsored links around the same time.

Catch alleged that Kogan contravened the Australian Consumer Law (ACL) for misrepresenting that the products from Kogan are also products and services of Catch, or vice-versa, or that the two companies are related in some way.

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