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Kitchen Aid Open Flagship Experience Store For New Top End Appliance Range

Miele has a new competitor in Australia at the top end of the market with the launch by KitchenAid of a complete suite of premium major domestic appliances.

At a packed event in Melbourne last night the Company that is a household name in the USA and better known in Australia for their small appliances rolled out a new steam oven, built in coffee machine, Chef Touch sous vide system, Twelix 3-in-1 oven, Fjord side-by-side refrigerator, induction cooktops and retractable extraction fan that can be built into a cooktop.

These latest additions to the KitchenAid range complement the iconic and highly popular small domestic appliances, including the iconic KitchenAid stand mixer, recognised as the number one mixer brand in the world.

A brand new KitchenAid Experience Centre at Camberwell Electrics in Melbourne was officially opened, this is one of several set to be opened across Australia.

Asia Pacific President, Samuel Wu told ChannelNews that he was confident that the brand will be successful in Australia. “It’s extremely popular overseas due to not only the design but the engineering we put into building our products. You only have to grip the door handle of a Kitchen Aid product to realise that each product is built from the very best quality materials”.

“Each product carries the iconic KitchenAid Medallion, a mark of craftsmanship and precision that reflects its long history of collaboration with cooking professionals” he said.

New KitchenAid pop up fan extractor.

The best part about the new Camberwell store is the fully functioning demonstration kitchen, which offers visitors an enticing multi-sensory journey as food is actually cooked in front of them.

Camberwell Electrics owner Hans Vanderstadt was host to several media, marketing and VIP guests last night in Melbourne where the new KitchenAid product range is now the star exhibit in his popular Melbourne store.

He recently expanded the store with a complete makeover that now features 40 showcase displays across three levels.

“One of our aims is to continue building the concept of being a permanent Home Show as an interactive display advisory centre. We don’t want to just sell product, we want to be the first place customers can come and get total home solutions and advice and the new KitchenAid display and their new product range is the showcase display for us,” Vanderstadt said.

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