JB Hi Fi To Slash The Price Of HTC Handsets
JB Hi Fi is set to feature the largest range of HTC smartphones with the mass retailer set to slash the price of several top models as they introduce new mobiles including a budget model that will retail for $299.
A key Telstra partner, JB Hi Fi is expanding their mobile phone offering in a move that will see them compete head on with both carriers and other retailers, who are currently moving to expand their smartphone ranges.
Effective this week the price of the HTC 10 premium handset will be reduced from $1,099 to $999.
The HTC One X9 will drop from $699 to $599 while the popular HTC Desire 825 is priced at $549.
JB Hi Fi will also exclusively range the new Desire 628 which will retail for $299 while the HTC Desire 530 which has been described as an “incredibly popular” prepaid phone will retail for $229.
HTC says the Desire 628 will “[raise] the bar for mid-range smartphones.”
The device features a 720p HD 5-inch display and a 13MP main-camera.
According to Ben Hodgson, HTC ANZ’s Country Manager, the handset “strikes the perfect balance between style and functionality,”
“The HTC Desire 628 delivers extraordinary value for consumers seeking a powerful proposition at an affordable price.”
According to Telstra sources, JB Hi Fi is looking at ranging a house brand smartphone later in the year.
According to Rob Saviane, Marketing Director at HTC Australia JB Hi Fi is the companies largest customer with the Taiwanese phone maker looking to expand their smartphone relationship with the mass retailer as they expand into new markets.
“we are working closely with JB Hi Fi to not only expand our range offering, but educate their staff on the HTC brand and the unique level of smartphone expertise that HTC is able to deliver,” he said.
The move is set to push HTC back up the sales rankings, at one stage the Company was among the top three handset makers in the world and was one of the first Companies to actually deliver a Windows based smartphone before both Apple and Google with their Android OS were offering smartphones to the market.