JB Hi-Fi Banking On Cyberpunk Dec 10 Release
It’s finally coming to market eight years after first being announced and JB Hi-Fi is offering big incentives to buyers of CD Projekt SA’s Cyberpunk 2077.
The game which has cost $174 million to develop has been racked by delays with analysts now tipping that the stock of the company behind the popular game will soar.
Developed by a Polish independent studio, the company that has a lot riding its new franchise their last game release came out in 2015, that contrasts with several high-profile releases each year from rivals such as Ubisoft SA and Activision Blizzard.
According to Bloomberg analysts expect the role-playing game to sell almost 30 million copies in its first year, according to 10 estimates compiled by the global business news service.
That would make it one of the best-selling video games of all time and amount to more than the five-year sales of the studio’s most successful game, the third instalment of the Witcher series, a medieval title that was spun off into an original TV series by Netflix Inc.
What will be critical is the initial journalist review scores, which are expected this week. JB Hi-Fi is offering 5 82″ TVs as prizes.
The launch is scheduled for Dec 10 with the business reporting “excellent” sell in with retailers such as JB Hi-Fi who are banking on the game to drive Xmas traffic.
The high expectations are evident in CD Projekt’s shares, which nearly doubled in 2019 and are up 50% this year, helped by a global gaming industry boom as the pandemic forced people to hunker down at home.
The Polish studio has outperformed the Solactive Video Games Index, which rose 40% last year and is headed for a gain of similar magnitude this year.