Samsung’s new 2026 TVs will feature HDR10+ Advanced, the latest evolution of the company’s video standard.

The new format is designed to deliver greater brightness control, improved tone mapping, enhanced motion and more sophisticated picture optimisation.

Samsung is positioning HDR10+ Advanced as a major feature of its 2026 TV strategy, with the technology supported across selected premium models including Micro RGB, OLED and Neo QLED TVs.

According to the company, among the new features to expect are HDR10+ Advanced delivers enhanced brightness, genre-based optimisation, intelligent motion smoothing, advanced local tone mapping and improved gaming performance.

One of the key upgrades is Enhanced Overall Brightness, which is designed to improve HDR performance across the entire brightness range while maintaining detail in darker areas.

Intelligent Motion Smoothing is another major addition, with Samsung using scene-by-scene processing to improve motion while attempting to avoid the artificial appearance associated with conventional motion smoothing.

The technology also introduces genre-based optimisation, allowing compatible TVs to adjust picture processing according to the type of content being watched.

For gamers, Intelligent Gaming will optimise HDR performance, including for cloud gaming applications.

Advanced local tone mapping is particularly relevant to Samsung’s Mini LED and Micro RGB televisions, where more precise control of individual areas of the screen can improve contrast and HDR impact.

The timing of the rollout is significant with Dolby Vision 2 also now being released and Hisense among the first manufacturers to launch the technology on compatible TVs.

Samsung appears to be using its own HDR10+ ecosystem to establish an alternative HDR standard. Prime Video has become the first major streaming service to offer HDR10+ Advanced content, with the format beginning to roll out during August. However, viewers will only see the full benefit of HDR10+ Advanced when they have a compatible TV and access to content in the new format.

Samsung has already established a substantial HDR10+ ecosystem, with the company pushing the format across TVs, monitors and streaming content. Netflix also began supporting HDR10+ on Samsung TVs in 2025.

Samsung’s 2026 Australian TV range includes models such as the QN990H, R95H, S95H, S90H, R850H, S85H, LS03HW, LS03H and QN80H with HDR10+ Advanced support.