Is Apple’s Siri Gaining An AI Refresh?
As the world continues to be taken over by AI tools such as ChatGPT, Apple has remained out of the AI game, but this could be changing. Word is now circulating the company is developing its own ‘Apple GPT’ and it will be added to a range of products.
This report comes from Mark Gurman from Bloomberg, who states “Apple executives were caught off guard by the industry’s sudden AI fever and have been scrambling since late last year to make up for lost time.”
In order to do this, Apple plans to infuse AI smarts into a wide range of current apps, like Siri, which is set for a major refresh that will see it “deeply implement” content-generating AI.
If this proves true, Siri could have what it needs to catch up to rivals Google and Amazon.
AI could also join apps such as Pages, Keynote, Apple Music, and Xcode, where it may automatically create content including playlists, slide decks, and app code.
Mark even believes it could make its way into Apple’s operating systems, where “the new features should improve how both Siri and the Messages app can field questions and auto-complete sentences.”
These improvements are said to be powered by a large language model, Ajax, which is being tested by Apple for its chatbot. According to reports, the company have been working on the development for years, meaning a launch could be imminent.
It remains unclear exactly what will be seen with this, and for now, Mark notes the improved Siri “could be ready as soon as next year, but there are still concerns about the technology and it may take longer for Apple’s AI features to spread across its product line.”
One possible reason for the delay could be the company’s approach to user privacy, and Mark states there’s debate within Apple on whether the upcoming AI features will rely on the cloud, or on-device processing.
Yes, Apple are planning to catch up to its rivals, but it will be a while before it becomes a major competitor, with the next few years vital.