Is A Big TV Brand Set To Be Dropped By Retailers Due To Poor Sales?
Several consumer retailers in Australia are revaluating their TV business after CES with one major brand facing the real possibility that their current offering could be dropped from stores due to poor sales.
At the same time some retailers are looking at new house brand offering with Blaupunkt recently cutting a deal with NARTA for a new range of TV’s that will be launched later this year.
The move comes as both Samsung and LG look to strengthen their position in the TV market. Also improving their TV offering is Sony.
At the same time Hisense is banking on introducing Laser TV technology to Australia a move that many claims are already doomed due in part to questionable quality and the need to take up a large area in retail stores to demonstrate the new offering.
Hisense is set to offer 75”, 100” and 150” Laser TV’s. The unit is bulky and unattractive compared to the LG offering which is cleverly designed and can be used both vertically and horizontally and easily stored away.
Hisense is also set to come under pressure from arch rival TCL whose TV quality is being among the best from a Chinese TV manufacturer especially in the USA and European TV markets where Hisense is struggling. Australia is one of the best markets in the world for Hisense, but this could be challenged claim analysts.
Last year Hisense moved to buy the Toshiba brand because US consumers have failed to invest in Hisense made TV’s.
TCL came out of nowhere last year in both Europe and the USA and surprised the TV reviewing community with its P-Series TV, a 55-inch 4K HDR TV with Dolby Vision that performed like a $2,000 TV despite the price being sub $1,000.
TCL is running with that success in 2018 with the new 6-Series, a line of TVs in 55- and 65-inch sizes that promise even better performance than last year’s P-series.
To pull it off, TCL built even more backlighting zones into this TV, going from 72 to 92 zones in the 55-inch model (even more in the 65–inch model) for more exacting backlight control, leading to better brightness and contrast. The TCL 6-Series TVs will run on the Roku TV operating system, making streaming TV a snap, even for beginners. Unless there’s some earth-shattering revelation between now and April, this will be the best value in televisions for the year claimed Digital Trends at CES.
From March 2018 onwards Samsung and LG are set to go head to head with new TV offerings.
New LG W8 “Wallpaper” OLED TV
At first glance, the W8 might appear to be a carbon copy of last year’s ground breaking W7 OLED TV from LG. But under the bonnet things are different.
LG has designed an all-new processor for its top-tier 2018 TVs called the a9 (pronounced Alpha nine) — and it provides significantly cleaner picture quality from low bit-rate sources.
Though the 4K resolution you get from 4K video through streaming services like Netflix might look good at first blush, look a little closer and you’ll see a lot of colour banding in scenes where there are large patches of uniform colour shades.
This is due to a lack of information coming down the line, and until now, this issue hasn’t been addressed very well. LG’s new a9 chip makes short work of cleaning up those colour bands and produces a noticeably sharper, smoother picture no matter the source.
The TV can be stuck to a wall or sheet of glass with magnets.
Samsung ‘The Wall’ 146-inch MicroLED TV
The sheer size of Samsung’s 146-inch, wall-gobbling 4K TV is impressive enough, but it’s the brand-new TV tech touted by Samsung that we consider most important. Like OLED, MicroLED is an emissive display — meaning the individual pixels make their own light and can produce perfect blacks and exceptional contrast.
MicroLED has a leg up on OLED since it can get much brighter and is immune to any screen burn-in problems (not that we’ve seen many with normal use of an OLED TV).
While some see MicroLED as a shot across OLED’s bow, we see it as a promising new direction for television in general.
“The Wall,” as Samsung calls it, is also a modular TV, meaning that it can be scaled up (you want it bigger?) and, hopefully soon, scaled down to suit the needs of the consumer. MicroLED has a long way to go before it will dethrone OLED, but it is exciting to see such a stunning display that doesn’t rely on organic LED compounds.