Melbourne based audio distributor Interdyn has moved to cull several brands from the portfolio of products they sell, with the Company deciding to cease distribution of PMC, Roon and Panasonic Blu-ray players.

The move has been taken in an effort to improve efficiency with management set to focus on products that will deliver growth, ChannelNews understands that the business is also looking at onboarding new clients in the future.

Sam Encel the CEO of Interdyn claims that “For the past decade, our business has continued to grow strongly year-on-year. Somewhat paradoxically, we’ve achieved this revenue growth by focussing only on a select group of core brands. We’re now one of the biggest independent Hi Fi distributors in Australia and New Zealand by revenue, but we do it with one of the smallest brand portfolios in the business”.

Pro-Ject a succesful brand for Interdyn

He then claimed that their core focus on revenue generating products was the reason for their success “Focus creates a win-win for our brands and our customers. It allows us to achieve our mission, which is to maximise the performance of our represented brands in our territories. It lets us spend the deserved time bringing the width and depth of their products to market, and the energy to offer full-service distribution with world-class innovations like Dealernet”.

“The pursuit of this strategy requires vigilance and the making of occasionally tough decisions. In rare cases, we’ll decide to cease our distribution of products where the resources required to maintain them detract from our ability to focus with intensity on our major partners”.

Encel claimed that Interdyne is constantly refining its ability to give maximum energy to clients products. Our team is now the largest it’s been in recent years, with more hiring underway”

He added “We’re aggressively preparing for current and future growth, and freeing up product management, marketing, support, and logistics capacity in this context is going to be imperative. With the incredible pipeline of products due to come out from our core brands – alongside the need to manage supply-chain challenges so that we can continue to provide excellent service in an unpredictable environment – our ability to focus on a compact and consolidated line-up has never been more important”

No figure has been put on the value of the brands that have been jettisoned, ChannelNews understands that they were less than $1M in revenue.