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Instagram The New Facebook? Shoppable Posts Land In Oz

Instagram has today rolled out ‘shoppable posts’ for Australian retailers and brands – a move set to threaten Facebook’s position as Australia’s go-to social media platform for integrated e-commerce.

The news comes as Facebook faces a data privacy firestorm, following revelations a third-party analytics firm released the personal information of 50 million users, without explicit permission.

Around US$30 billion has been wiped from Facebook’s market value following the scandal.

From today, Australian retailers and brands can post product images to Instagram, and embed shopping link tags with a brief product description.

Children’s furniture retailer, Incy Interiors, informed SmartCompany it immediately saw a ~5% uptick in online sales, following a two-week trial early this year.

The innovation will better enable Australian consumers to shop from inside the social media app.

Using ‘Instagram Shopping’ retailers can establish a catalogue of items, and tag up to 5 items in each photo.

Instagram Australia has already brought on board a suite of partners for its Australian launch including; Myer, PepperMayo and Country Road.

Despite Myer’s record $476 million half-year loss, the department store affirmed online sales soared 48.9% year-on-year. The integration of Instagram Shopping could likely spurn further growth.

Instagram will not be charging retailers a fee, or taking a commission, for using its ‘shoppable posts’ feature.

As per recent numbers, Instagram claims over 200 million users visit a Business Profile daily, with 80% of users following at least one business account.

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