Instagram The New Facebook? Shoppable Posts Land In Oz
Instagram has today rolled out ‘shoppable posts’ for Australian retailers and brands – a move set to threaten Facebook’s position as Australia’s go-to social media platform for integrated e-commerce.
The news comes as Facebook faces a data privacy firestorm, following revelations a third-party analytics firm released the personal information of 50 million users, without explicit permission.
From today, Australian retailers and brands can post product images to Instagram, and embed shopping link tags with a brief product description.
Children’s furniture retailer, Incy Interiors, informed SmartCompany it immediately saw a ~5% uptick in online sales, following a two-week trial early this year.
The innovation will better enable Australian consumers to shop from inside the social media app.
Using ‘Instagram Shopping’ retailers can establish a catalogue of items, and tag up to 5 items in each photo.
Instagram Australia has already brought on board a suite of partners for its Australian launch including; Myer, PepperMayo and Country Road.
Despite Myer’s record $476 million half-year loss, the department store affirmed online sales soared 48.9% year-on-year. The integration of Instagram Shopping could likely spurn further growth.
Instagram will not be charging retailers a fee, or taking a commission, for using its ‘shoppable posts’ feature.
As per recent numbers, Instagram claims over 200 million users visit a Business Profile daily, with 80% of users following at least one business account.