IKEA & Nike Leave Amazon Retail
IKEA and Nike have both decided to exit the Amazon platform after both companies announced strategic changes to both their marketing and distribution strategies, it what is considered a big hit to the online marketplace.
Nike announced it had ceased its pilot partnership with Amazon following a two-year vendetta against unlicensed distributed and counterfeit Nike copies.
The footwear brand announced it would be ‘elevating consumer experiences through more direct, personal relationships’ in a statement confirming the decision to complete the current pilot with Amazon Retail.
Nike will instead be focusing its distribution on a smaller number of just 40 retail partners.
Swedish furniture and homewares giant Ikea, on the other hand, gave no specific reason for its departure from Amazon, though chief digital officer Barbara Coppola did state last year that the brand was looking to return to direct selling.
Regardless, the dual exodus of two major brands will certainly have an impact on the online retailer, though considering the prevalence of Nike knock-offs and plenty of flat-pack furniture options through Amazon, time will tell how much it will have an effect.