At this year’s IFA, Samsung is shifting from stand-alone product reveals to an integrated ‘AI Home: Future Living, Now’ ecosystem pitch.

One that shows how its TVs, appliances and Galaxy phones and tablets work together via SmartThings.

The company will showcase how the recently launched Micro LED RGB TV, as well as its white goods and Galaxy devices, connect via SmartThings – Samsung’s smart home and IoT platform – for a unified, intelligent home experience.

Samsung has now extended One UI – a custom user interface that runs on top of Android on its Galaxy smartphones and tablets – to appliances such as refrigerators, washing machines and air conditioners.

This means users will get a consistent interface across devices, seven years of software support for Wi-Fi-enabled products, and unified access to services like Bixby voice assistant, SmartThings, and TV Plus.

Samsung is keen on having an ecosystem

TV Plus is Samsung’s free, ad-supported streaming service.

The IFA display will demonstrate how Samsung’s ‘AI Home’ concept has gone from an abstract idea to a day-to-day reality. Whether you’re using a Samsung fridge, phone or TV, the user experience will now look and feel the same.

Samsung’s 2025 TVs and smart monitors will run Tizen OS, the company’s in-house operating system for smart TVs.

Microsoft’s Copilot AI will be embedded into this platform. That will bring voice-driven summaries, content recommendations and educational tools directly onto the big screen.

Samsung’s ‘AI Home’ strategy borrows from Apple’s ecosystem playbook. But it stretches it into categories, from TVs to fridges, where Apple doesn’t compete.

“Samsung’s AI Home will become an integral part of our lives, analysing multimodal information from connected devices to better understand users while seamlessly adapting to their daily needs,” said Cheolgi Kim, Executive Vice President and Head of Digital Appliances Business at Samsung Electronics.

“We expect this year’s IFA to mark the beginning of that journey.”