IFA 2025 in Berlin is shaping up to be a pivotal moment for LG Electronics, with OLED TV technology facing mounting competition from a new generation of RGB displays spearheaded by Sony and Samsung. Both companies are expected to spotlight advanced RGB TV models at the event starting September 3, intensifying pressure on LG’s OLED dominance.

Chinese rivals Hisense and TCL will also showcase next-gen RGB Mini-LED TVs at IFA, further squeezing South Korea’s TV heavyweights. The timing is particularly critical for LG, whose fortunes remain heavily tied to OLED panel production through its subsidiary, LG Display. Analysts warn that without bulk orders from Apple and Samsung, LG Display would struggle to avoid steep losses.

While OLED has long been positioned as the premium display standard, RGB LCD technology is gaining traction, with some experts suggesting it is now on par — and in certain aspects superior — to OLED. This shift threatens LG’s profitability just as the company has been working to stabilise finances, including selling its underperforming LCD factory in China to TCL earlier this year.

Samsung, meanwhile, is moving aggressively into next-generation display technologies. In 2025 alone, it secured 53 patents from Merck covering quantum dot (QD) technology, adding to acquisitions dating back to 2016. These patents — many of them essential for cadmium-free QD applications — strengthen Samsung’s arsenal against Chinese competitors while paving the way for new QLED, QD-OLED, and self-emitting QD TVs. Insiders suggest Samsung’s upcoming models will be the centrepiece of its CES 2026 lineup.

The world’s biggest TV maker is also collaborating with Hansol Chemical to streamline QD components and cut costs without sacrificing performance. At the same time, Samsung is developing QNED and nanorod LED technologies, giving it multiple pathways to outpace rivals.

Sony, for its part, is staging a comeback with a bold push into proprietary RGB technology. At IFA, the company will showcase its next-generation RGB TVs, touting breakthroughs in colour accuracy, image depth, and immersive performance for gaming, entertainment, and professional use. By integrating the displays into its broader hardware and software ecosystem, Sony aims to re-establish itself as a serious contender in the premium TV space.

With Samsung, Sony, TCL, and Hisense set to flood IFA 2025 with new RGB and QD innovations, the spotlight will be on LG — and whether it can defend its OLED-led strategy in the face of an industry-wide technology shift.owance of $1K a month which is paid through a external recruitment company.