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IFA 2019: LG Debut New CineBeam 4K Projector

LG will use IFA 2019 to debut its new CineBeam 4K UHD projector for the first time, prior to releasing in Europe next month – boasting webOS smarts and 4K up-scaling tech.

“Our new 4K projectors [are] versatile enough to perform equally well in the home or office,” claims Jang Ik-hwan, head of LG’s IT business division.

“Featuring new innovations that elevate picture quality and user convenience to a whole new level, LG is redefining the modern projector and continuing to push the boundaries of what’s possible.”

Whilst Australian availability and pricing is yet to be confirmed, the product joins several next-gen models in the intensifying 4K projector market, and expands LG’s smart home ecosystem.

With LG’s six-step 4K upscaler, users can view Full HD content in ultra-sharp 4K, alongside several connectivity options (e.g. webOS 4.5 for direct access to Netflix, Amazon and YouTube with USB, HDMI and wireless mirroring).

Models include LG’s first Ultra Short Throw (UST) 4K UHD CineBeam Laser projector (model HU85L), plus LG 4K UHD CineBeam LED projector (model HU70L) – pledging “amazingly sharp, large-scale images.”

Accolades include the 2019 CES Innovation Award, Red Dot Design Award and iF Design Award.

Harnessing LG’s exclusive wheel-less laser and LED technology, both 4K models claim to deliver clearer images than traditional Digital Light Processing variants, and “practically eliminate” rainbow effects, clouding and colour distortion.

The more compact HU70L projector offers a deep, rich picture up to 140 inches diagonal, with brightness of 1500 ANSI lumens (covering 92% of the DCI-P3 colour space).

[LG Electronics]

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