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Huawei Put Photography First With New P10

Chinese player Huawei have revealed their next major handsets, the P10 and P10+, at a showcase event ahead of Barcelona’s Mobile World Congress.

Like the most recent string of Huawei handsets, the focus here looks to be on photography. Huawei have now expanded their Leica-powered dual-camera technology to the front-facing camera as well as the rear shooter.

Beyond that, the P10 and P10+ will feature a Kirin 960 chipset and 4GBs of RAM.

The difference between the two handsets comes in screen size and resolution, with the P10’s Full HD display coming in at 5.1-inches and the P10+’s Quad-HD display at 5.5-inches.

According to Richard Yu, the CEO of the Huawei Consumer Business Group, “with HUAWEI P10 and P10+ we have created a smartphone that revolutionises and redefines portrait photography. Thanks to the evolution of our partnership with Leica Camera users now have an incredible Leica front camera on their Huawei device in addition to the rear.”

Likewise, Leica’s own CEO Oliver Kaltner added that the camera-company’s “partnership with Huawei allows us to demonstrate to millions of customers that amazing and professional imagery can be achieved on a smartphone and that our expertise in lenses and optics can help them achieve fantastic portraits. HUAWEI P10 and P10+ give users all the tools of an artistic portrait studio in their pocket, allowing them to achieve stunning results every time they take a shot.”

Huawei are also emphasising the coloured versions of the phone on offer.

The P10 and P10+ will be available in Greenery, Dazzling Blue, Ceramic White, Dazzling Gold, Prestige Gold, Graphite Black, Rose Gold and Mystic Silver.

Laurie Pressman, VP of Pantone Color Institute, says that “with consumers increasingly comfortable using colour as a form of expression, we are seeing more experimentation and creative uses of colour. Colour is truly a medium through which individuals can express themselves to the world around them. Huawei recognises this evolving consumer dynamic and through our partnership we’re looking forward to providing Huawei customers with the ability to make a bold colour statement.”

The P10 is expected to arrive in the Australian market between May and June of 2017.

Local pricing is still to be confirmed.

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