Huawei P Series Wins ‘Best Photo Smartphone’, Again

Despite rebuffing global security concerns, Huawei’s P Series has again won ‘Best Photo Smartphone’ by the Technical Image Press Association (TIPA), now for the third straight year.

Larking Huang, Managing Director of Huawei Australia Consumer BG, asserts a premium camera experience has “always been the focus” of Huawei’s P Series.

“We would like to thank TIPA once again for recognising our latest flagship, the P30 Pro.”

“Advances like the Leica Quad Camera revolutionary RYYB colour filter array and extreme 5x optical zoom are rewriting the rules of photography”

“This device allows Australians to capture life’s most exciting moments as brilliantly as possible.”

The new Huawei P30 Pro pledges unrivalled camera phone specifications including; a Leica Quad Camera System, versatile 40MP HUAWEI SuperSpectrum Sensor and 20MP ultra-wide camera, plus stabilised SuperZoom Lens.

The official citation of the P30 Pro from the TIPA General Assembly praises the device’s “incredible low light performance and focal length options.”

“The P30 Pro can cover an incredible focal length range thanks to a “super-resolution” algorithm that combines several RAW images into one high-res image that is then cropped to produce a 50X zoom effect,” claims the TIPA General Assembly.

“Low-light capability is equally impressive, with a top ISO of 409.600 that can capture exposures in near darkness, which is claimed to be 40 percent more light sensitive than a standard RGB sensor, delivering the best low-light performance of any smartphone camera to date.”

TIPA Chairman, Thomas Gerwens, affirms in collaboration with Leica, Huawei is pushing the limits of smart photography, notching the highest score in the history of DxoMark (112).

It comes after Huawei’s consumer business group moved to be its largest earnings contributor – aiding a record US$107.1 billion in full-year 2018 revenue, despite heightened US-China tensions.