Harvey Norman Dump Sony For Selling Direct
Harvey Norman is believed to have dumped Sony from the stores after the Japanese Company moved to expand their own store offerings in New Zealand.
ChannelNews has been told that the decision to stop ordering Sony products for the New Zealand market was made recently by senior Harvey Norman management.
Currently Harvey Norman is still ranging Sony stock.
Sources have said that “Going forward Sony consumer electronic products will not be sold at the Companies NZ stores after they chose to open their own stores in New Zealand”.
Harvey Norman are not averse to ditching big brands when they move to sell direct.
Back in the late 1990’s Gerry Harvey kicked Compaq which at the time was the #1 PC brand out of his stores in Australia after the PC Company moved to open their own stores in Australian business suburbs. At the time Compaq believed that they could sell PC’s to business “better than Harvey Norman”.
At one stage Harvey Norman debated kicking Sony out of their Australian stores after the Company moved to sell direct and online.
David Ackery the General Manager of Harvey Norman Electrical and a director at the big retailer has not responded to our request for a comment.
Currently several big brands are spending millions of dollars marketing their products directly in Australia and New Zealand despite ranging the products in retailers such as Harvey Norman, JB Hi Fi, The Good Guys and Bing Lee.
Among the Companies that have invested in direct sell digital specialists to sell via their own web sites are Sonos, Sony, Lenovo as well as Huawei.
Sonos is offering customers who bought their initial original Sonos product via a local retailer who helped them grow the brand in Australia 30% discount if they bypass the local retailer and buy direct.
Sony Australia is selling headphones, TV’s and cameras direct in Australia with their own store the first icon on the Sony Australia web site the Company has not commented on the New Zealand move by Harvey Norman.
The Company has also not said whether they plan to open similar stores in Australia or whether the Sony New Zealand stores are a pilot to see how they go before they open Company stores in Australia.