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Samsung Announces Major Management Shake-Up

Samsung Announces Major Management Shake-Up

Samsung has announced a major shake up of their operation with new management appointed across their  IT, audio visual and appliance divisions.

Phil Newton who joined Samsung from BenQ has been appointed head of audio visial, prior to that he had been head of IT and digital imaging a division that last year recorded 305 growth with revenues of $300M. Emmanuele Silanesu, formerly National Product and Marketing Manager for IT and a person credited with contributing to the turn around of the struggling IT division is set to take over Newton’s role in the IT division.

“We’re delighted to not only be able to recognise great work through internal promotions but also importantly give our high achieving staff opportunities to grow within the business and take on new responsibilities and challenges,” explained Samsung Electronics Australia’s Vice President of Retail Sales and Marketing, Michael Richardson.

Brad Wright, formerly Group Product Manager of Consumer Electronics across Home Appliances and Audio Visual, takes on a new role as National Sales and Product Marketing Manager for AV. This role will allow Wright to focus on aligning sales and marketing in the AV division to further strengthen Samsung’s leadership in this sector in 2011.

Chris Farrar, formerly Head of Retail Sales of National Accounts, is promoted to Head of Home Appliances. As a key growth category for the business, this focussed support for Home Appliances will ensure Samsung continues its expansion in the Australian market.

Silanesu, will report to Tyler McGee, VP for Samsung’s Telecommunications and IT businesses.

“It is critical in 2011 that we structure our business to deliver great service to our customers, while effectively bringing to market our innovative new products. These changes aim to achieve our ongoing objective to be the number one brand in all segments of the market,” added Richardson.