Google Snares 34% Of Online Usage, Facebook Dives
Latest research reveals online users are spending over one third of their time on Google-owned sites, whilst former giants such as Facebook have seen screen time slump.
According to Axios, ~34% of online interaction is spent on Google-owned sites (e.g. YouTube), whilst users are spending less time on Facebook than ever before.
Earlier this week, rival social media platform, Snapchat, reported its first quarterly decline in daily users, mirroring slowing user growth from Facebook and Twitter. By contrast, Instagram has continued to climb.
During Q2, Snapchat reported a 2% drop in daily users – its first major tumble since inception in 2011.
Latest Nielson research claims online usage – specifically social media – has considerably spiked in recent years, leading tech giants such as Apple and Netflix to roll-out tools to reduce or monitor use.
Earlier this week, Facebook released several ‘Digital Health Tools’, allowing individuals to set time limits on their usage. Instagram also has a similar feature set.