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Google Ends Gmail Ad Scanning

Google says it will stop scanning Gmail content for personalised ads from later this year, bringing the consumer e-mail service in line with its enterprise offering, G Suite.

Google’s practice of analysing incoming and outgoing e-mails of its free consumer Gmail users has been criticised on privacy concerns.

The G Suite business bundle has been gaining more enterprise users in the past year, with more than 3 million companies paying for the G Suite service, the company said. Gmail has more than 1.2 billion users worldwide.

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