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Global Notebook Shipments Rise, Concerns Over OZ Market

Global notebook shipments are still climbing despite chronic shortages in markets such as Australia.

According to DigiTimes research, sales of traditional notebooks (without detachable keypads) rose 3.1% in the third quarter of 2021, this was stronger than previous forecast, according to the latest figures from their Notebook Tracker services.

Recent research by ChannelNews reveals that several major brands including HP, Dell, Acer and Lenovo have supply problems in Australia with executives claiming that this “will not change until mid-2022”.

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The increased sales globally was despite a sharp decline in education procurement orders several global markets including Australia.

Global notebook shipments were driven up by strong demand for enterprise notebooks for workers returning to offices.

Notebook vendors have also placed orders out of concern about shipping congestion and dock strikes in Australia as well as the lack of components.

Shipments in the enterprise sector are expected to stay robust in the furth quarter.

However overall shipments will slip as mature markets see the pandemic easing claims DigiTimes.

In the consumer market a lack of new innovations is hampering sales with researchers tipping a decrease in demand.

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