Fujitsu Rebrands Air Conditioning Range
Fujitsu is elevating its commercial air conditioning brand Airstage to the big leagues, refreshing the brand name and appearance to be used across Fujitsu’s entire residential and commercial air conditioning range.
Airstage launched in Australia in 2002, but was typically used as a sub-brand for commercial solutions. The company will now co-brand all products with Airstage and Fujitsu, with both logos featuring on indoor units, controllers and outdoor units.
“The co-branding will provide an equal share of voice between the Airstage and Fujitsu brands and will raise the profile of the Airstage brand in the Australian market across the entire range of Fujitsu residential and commercial air conditioning products,” Fujitsu General Australia and New Zealand managing director, Philip Perham said.
“Co-branding has no impact on business operations, and Fujitsu General Australia will continue to consistently provide high quality, energy efficient, reliable products accompanied by superior customer service.
“We are still Fujitsu General Australia operating under Fujitsu, Australia’s Favourite Air, a tagline that consumers know and trust.”