Facebook Wants To Help You Find Your Soulmate
Facebook is heading into the match-making business with the company building a new dating feature for the social media site.
At F8, its annual two day event CEO Mark Zuckerberg told attendees this dating feature is for long-term relationships, not hook ups.
In a post, Facebook explains since people already use the social media site to meet new people, the company wants to ‘make that experience better’.
“People will be able to create a dating profile that is separate from their Facebook profile — and potential matches will be recommended based on dating preferences, things in common, and mutual friends. They’ll have the option to discover others with similar interests through their Groups or Events.”
The dating app will be separate from a user’s normal profile so their friends will not be able to see it.
No word on when it will officially be released but Facebook says testing will begin later this year.
The announcement of the dating app caused shares for Match Group to drop 22 per cent on the NYSE which has brands such as Tinder and OkCupid. Bloomberg reports, this was the worst single drop in its history.
Its majority owner, InterActive Corp shares also dropped by 17 per cent.
During F8, Zuckerberg also discussed plans to build clear history, a new groups tab and a new way to share stories.
The company also announced the Oculus Go, its first VR Headset is available now from US$199 on its website.