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Facebook To Offer Publishers Subscription Model Support

Facebook is courting several news publishers about how its social media site can better support subscription business models.

According to the company’s head of news partnerships, Campbell Brown , Facebook plans to launch subscription-based news products. Facebook will begin initial tests in October, The Street reported.

The feature is tipped to allow publishers to create a paywall on Facebook’s Instant Articles and guide readers to a publisher’s home page to opt for a digital subscription. Instant Articles lets publishers post articles directly to the Facebook app.



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