Facebook Scales Back Oculus Retail Presence
Facebook is shutting down two hundred retail “pop-up” kiosks for its virtual reality headset amid reports of slack demand from consumers and fallout from their recent court case.
Reports say that the kiosks (located within Best-Buy outlets) would “go days without giving a single demonstration.”
“They didn’t press on selling,” an anonymous worker told BusinessInsider.
Oculus spokeswoman Andrea Schubert (speaking to BusinessInsider) confirmed the closings but insisted that they were due to “seasonal changes.”
It’s a yet another potential setback for Facebook’s ambitions in the VR space.
Facebook’s Oculus Rift venture has gained a notable slice of the US market but failed to gain traction in many overseas markets, including Australia.
The company recently lost a court battle over allegations that the Oculus Rift was built on the stolen intellectual property of video game publisher ZeniMax.
The jury ruled in the favor of ZeniMax, awarding the company $500 million dollars, but noted that Oculus did not misappropriate trade secrets as claimed.
Following the ruling, ZeniMax’s legal team signalled an intention to file an injunction restricting Facebook’s ability to sell the Oculus Rift.
A spokesperson said they “will consider what further steps we need to take to ensure there will be no ongoing use of our misappropriated technology, including by seeking an injunction to restrain Oculus and Facebook from their ongoing use of computer code that the jury found infringed ZeniMax’s copyrights.”